Strategically planned communications
Building Brands
More than ever, how you tell your story defines not only how others perceive you, but requires that you truly understand who you are and what you have to offer the world.
Strategic branding must first reach deep into the soul of an organization or individual to find out what you truly seek, who you serve, and how you will execute.
Jason Niedle has used this strategy to build brands for decades, eventually founding the branding agency Tethos over 20 years ago. His strategic mind and creative eye has helped grow global logistics organizations to tech startups to the non-profits of Sir Richard Branson, Ellen DeGeneres, Roquan Smith, and many others.
Learn more at Tethos.com >
“{Jason} consistently demonstrated an uncompromising dedication to artistic quality—while just as consistently meeting the tightest of deadlines. Indeed, Jason has proved himself a consummate professional, and a craftsman who habitually insists on nothing less than the highest standards of creative design and integrity of design...
The net result is now available for the enrichment of millions—this Jason significantly helped to achieve, and so earned our unqualified respect.”
– DM
“You ask the right questions, quickly understanding what I’m saying, my vibe, my deep why, and my how. And you help me connect it to the ground in the most beautiful way. I have never worked with anyone who both understood me and then made it visible in a translatable way to the cold audience. You have a rare genius.”
– Dr Corwynn Beals (“The Bliss Doctor”)
"Words cannot express how transformative the Tethos brand strategy session has been for my organization. Jason's meticulous process is not only imaginative but also deeply insightful, uncovering the essence of what our company truly stands for. With his guidance, we were able to crystallize our goals and envision the path forward with remarkable clarity.”
- Esmé Bianco, Actor and Founder of Visionary Survivor Creative Fund
“Thank you so much for this gesture, for your brilliant designs, and for the pleasure of working with us on this project. I am truly grateful and touched. And more than anything , I am so looking forward to continuing our collaboration in the future. You have my gratitude, admiration and all my respect.”
– Zainab Salbi (Co-Founder, Daughters for Earth / Named “25 Women Changing the World”)
Well, we kinda love everything Tethos and Jason did for The Ellen Fund, so what can I say!
— Portia de Rossi and Ellen DeGeneres, Actors and Founders of The Ellen Fund
