Virgin Unite -- the charity arm of Sir Richard Branson's Virgin empire -- hosts a yearly event called Rock the Kasbah in order to raise funds. Jason -- through his company Tethos, created the logo (and celebrity logo wall), branding, website, 15 pieces of support literature, created the Wikipedia article, managed the social media, a back page ad for Variety Magazine, and created the 128 page hardback commemorative book. This event featured Mary J Blige as the headline entertainment, and raised hundreds of thousands of dollars for the non-profit.